Lankester Designs UK Website - Web Design

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Web Design Hints & Tips

your audience Your Website is going to promote your business to one of the world's largest audiences, so it is important to identify exactly who that target audience is. Once you have decided who you are trying to reach, planning your design will be a lot easier.

For example, if you are targeting the financial sector, then your Website will probably use conservative colours to project an image of respectability and dependability. However, in aiming your Website at young people, perhaps reviewing games, the use of bright colours, together with a lot of graphics, is more likely.

In the paragraphs that follow, we will outline some of the key aspects that you should consider when planning your Website. We hope that by doing this, we will help to structure your existing ideas and possibly generate new ones.

Design Considerations

The key to an effective design is to bring together appealing presentation and interesting content.

colours Presentation is about the 'look and feel' of your Website. You should think about colours, logos, navigation and layout.

The colour of your Website may already be decided by your corporate branding, but if not, we suggest you think about colours that will reflect the image you want to project.

Avoid too many 'bells and whistles' in your Website. Adding sound, movies, scrolling text, page counters or just too many animated graphics will make your Website slow to download and detract from its primary purpose.

It is important to remember that not all users will have the most up-to-date browsers or the latest in PC technology. So, the simpler your Website the more visitors it will attract.

Navigation should be uncomplicated and intuitive. Well presented menus or meaningful icons work well visually and are easy to use.

The content or text should be interesting, accurate and informative. Eye-catching graphics or headlines, that give a quick preview of what can be found in the site, will keep visitors interested.

The size of each page should be little more than the height of a user's screen. Research has shown that web users do not like to scroll down to find information.

A sensible balance of text and graphics, with text divided into logical sections and graphics used to highlight points of interest.

icons There should be consistency within the Website. Headings should be in the same size and colour font throughout the Website. Icons used for navigation should retain the same order of layout on each page and generally one background colour used throughout gives better continuity.

How we can help

web wise? If you use the Internet regularly, you will probably know exactly what you want from your Website and we expect that this synopsis of design considerations will simply endorse your own experiences.

Alternatively, you may be new to the web and rather than this page assisting you with planning your Website, it may be just another source of confusion! If your knowledge is not sufficient to plan your Website, we will do that for you too.

Either way, if you contact us, we promise to discuss your requirements in a way that you feel comfortable with.

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